
Gifts
How to organise a Secret Santa online
The draw, the budget, exclusions and the part nobody solves: knowing what everyone wants. A guide to running a Secret Santa that works.
By Franclau5 min read
Tips to shop smarter online, strategy for stores that want to sell more and news for agencies. No fluff.

Savings
What the law says about the previous price, three signs of a genuine discount and the trap of the bargain you didn't need.
4 min read

Wishlists
A wishlist isn't a cart or a shopping list. What to put on it, how to share it and why most get abandoned after three weeks.
4 min read

Shop smarter
The right of withdrawal and the legal guarantee are not the same thing, and mixing them up costs money. Deadlines, costs, exceptions and what a shop cannot demand when you return an online purchase.
5 min read

Savings
The price of almost everything follows a calendar, and that calendar has concrete reasons. How to spot the right moment for each category without relying on sales campaigns.
6 min read

Savings
What legally counts as a sale, what can't be sold as reduced, and how to arrive at the campaign with your own list instead of improvising in front of the shop window.
5 min read

Savings
A big discount doesn't mean a low price. What the law requires of shops when they advertise a sale, how far that protection goes and how to check it for yourself.
6 min read

Savings
The campaign is won before it starts. What to do in the weeks beforehand to arrive at Black Friday knowing what you're after and at what price.
6 min read